1.
A company updates a wearable device after launch so that it can detect a new type of health signal without changing the hardware. Which concept does this most directly illustrate?
1
Reprogrammability
2
Generativity
3
Datafication
4
Scalability
2.
A platform's users begin using its tools in unexpected ways and build new add-on services that the original company never planned. Which concept does this best illustrate?
1
Reprogrammability
2
Generativity
3
Datafication
4
Scalability
3.
A firm says, "Our biggest strength is that every user interaction leaves a digital trace that we can analyze for insight and control." Which concept is the firm emphasizing?
1
Reprogrammability
2
Generativity
3
Datafication
4
Scalability
4.
A digital product reaches millions of users with almost no additional distribution cost, but the same process also spreads bugs and bias very quickly. Which concept is most directly involved?
1
Reprogrammability
2
Generativity
3
Datafication
4
Scalability
5.
Which statement best captures the difference between reprogrammability and generativity?
1
Reprogrammability comes from outside users, while generativity comes from software updates by the firm.
2
Reprogrammability and generativity both mean that digital products can be copied cheaply.
3
Reprogrammability is about a product's functions changing after launch, while generativity is about outsiders creating new value beyond the firm's original intentions.
4
Reprogrammability is about data collection, while generativity is about organizational alignment.
6.
Which statement best captures the difference between datafication and scalability?
1
Datafication is about low-cost replication, while scalability is about turning usage into data.
2
Datafication turns activities into digital data, while scalability allows digital outputs to spread widely at near-zero marginal cost.
3
Datafication depends on outsiders, while scalability depends on managers.
4
Datafication and scalability both refer to the same growth mechanism.
7.
A manager says, "Our digital transformation failed because the software was not advanced enough." Based on the study guide's logic, what is the strongest challenge to this claim?
1
Digital innovation fails only when products cannot scale globally.
2
Digital innovation is mainly about product design, not about work or incentives.
3
Even if the technology works, innovation can still fail when management, strategy, and organizational alignment are weak.
4
If outside users are not involved, digital innovation is impossible.
8.
Which statement best reflects why digital innovation is called socio-technical?
1
Because social media is always required for digital products to succeed.
2
Because technical performance matters, but organizational structures, incentives, and labor practices matter too.
3
Because digital innovation replaces management with automation.
4
Because every digital product must be built by an external ecosystem.
파트2
9.
A platform reduces opportunistic behavior by using ratings, escrow, and standardized digital contracts. Which ACE function is this most directly addressing?
1
Alignment of Incentives
2
Coordination of Activities
3
Expertise Integration
4
Scalability
10.
A company uses algorithmic matching, synchronized calendars, and modular task structures to make distributed work run smoothly. Which ACE function is most directly involved?
1
Alignment of Incentives
2
Coordination of Activities
3
Expertise Integration
4
Generativity
11.
A digital firm relies on online communities, shared workspaces, and APIs so that different kinds of knowledge can be combined for learning and innovation. Which ACE function does this best illustrate?
1
Alignment of Incentives
2
Coordination of Activities
3
Expertise Integration
4
Resource Control
12.
Which statement best captures the idea of the "inverted firm"?
1
Firms create more value by moving activities back inside the organization and expanding managerial control.
2
Digitalization makes markets less efficient, so firms increasingly replace external networks with hierarchy.
3
Value-creating activities move outside firm boundaries, while the firm increasingly orchestrates external networks.
4
Firms become inverted when managers are removed and no coordination function is needed.
13.
According to the study guide, why did traditional hierarchical firms historically outperform markets in many settings?
1
Markets lacked consumers, so firms had no competition.
2
Managers were costless and therefore always more efficient than digital systems.
3
Hierarchies could perform alignment, coordination, and expertise integration more effectively through managerial oversight and shared culture.
4
Firms were better only because they owned more physical assets.
14.
Which statement best explains why digitalization can make market contracting more attractive?
1
It eliminates the need for coordination and expertise integration.
2
It makes managers more powerful and lowers the value of reputation systems.
3
It guarantees that external markets will always outperform firms.
4
It allows markets to perform ACE functions more effectively through tools like reputation systems, digital workspaces, and modular architectures.
15.
A student says, "Alignment of incentives and coordination of activities are basically the same thing." Which response best fits the study guide?
1
Correct, because both are mainly about matching workers to tasks.
2
Correct, because both are forms of expertise integration.
3
Incorrect, because alignment reduces opportunism, while coordination manages information and interdependence among activities.
4
Incorrect, because alignment is only relevant inside firms, while coordination exists only in markets.
16.
Which comparison between hierarchy and digital market mechanisms is correctly matched?
1
Hierarchy - online communities and shared digital workspaces for expertise integration
2
Digital market - CEO intervention and direct managerial oversight for incentive alignment
3
Hierarchy - algorithmic matching and modular task structures for coordination
4
Digital market - reputation systems and escrow accounts for alignment of incentives
파트3
17.
A student says, "A platform is just a pipeline with more users." Which response best fits the study guide?
1
Correct, because both models mainly rely on internal resource control and linear value delivery.
2
Correct, because the only real difference is the size of the customer base.
3
Incorrect, because a pipeline produces and sells through a linear chain, while a platform orchestrates interactions among external participants.
4
Incorrect, because platforms do not create value and only capture value from producers.
18.
Which statement best captures the shift from resource control to resource orchestration?
1
The firm increases ownership of all critical assets so it can eliminate outside dependence.
2
The firm gives up governance and lets producers and consumers organize themselves.
3
The firm focuses less on owning resources directly and more on coordinating outside participants who create ecosystem value.
4
The firm shifts from customer value to cost minimization.
19.
Which example best illustrates modularity?
1
A system works only when every component is redesigned together as one tightly integrated unit.
2
A component's output can be defined and connected through standard interfaces without knowing other components' internal processes.
3
A platform charges all participants the same fee to simplify pricing.
4
A firm vertically integrates production to reduce transaction costs.
20.
Which situation fails the study guide's test for independence?
1
A developer can specify a module's output without referring to another module's internal logic.
2
A service can be plugged into the system through an API with limited dependence on other components.
3
A component can only be defined by referring to the inputs and internal workings of several other components.
4
A feature can be added without redesigning the rest of the system.
21.
A platform leader first expands ecosystem participation and customer satisfaction, then secures an unavoidable control point to capture value. What sequence is the study guide describing?
1
Cost reduction first, then internal optimization
2
Value capture first, then value creation
3
Value creation first, then value capture through bottlenecks
4
Profit maximization first, then network effects
22.
Which of the following is the best example of a strategic bottleneck?
1
A part of the ecosystem that participants can easily bypass or replace
2
A feature that helps user growth but gives the firm no control over ecosystem interactions
3
A scarce and unavoidable control point that makes the orchestrator difficult to replace
4
A low-margin service that many competitors can offer identically
23.
In the Android example, which mapping is correct?
1
Owner - handset maker / Provider - Google / Producer - user / Consumer - app developer
2
Owner - app developer / Provider - Google Play / Producer - handset maker / Consumer - advertiser
3
Owner - Google / Provider - handset device / Producer - app developer / Consumer - app user
4
Owner - Google / Provider - app developer / Producer - handset device / Consumer - operating system
24.
A student argues that because Android is more open than iOS, Google does not really control the ecosystem. Which response is most consistent with the study guide?
1
Correct, because openness means the owner gives up all major control points.
2
Correct, because bottlenecks can only exist in closed ecosystems like Apple.
3
Incorrect, because Google still controls key bottlenecks such as OS ownership, the Play Store, proprietary services, and data/search integration.
4
Incorrect, but only because Google fully controls handset manufacturing.
25.
Which statement best distinguishes Apple and Google in the study guide?
1
Apple emphasizes market share through open horizontal integration, while Google emphasizes profitability through controlled vertical integration.
2
Apple and Google mainly differ in pricing, not in ecosystem structure.
3
Apple uses a more controlled, vertically integrated model for profitability, while Google uses a more open, horizontally integrated model for market share.
4
Google avoids bottlenecks, while Apple depends entirely on hardware margins.
파트4
26.
A student says, "Machine Learning is basically the same thing as Artificial Intelligence." Which response best matches the study guide?
1
Correct, because both terms refer only to neural networks trained on large datasets.
2
Correct, because AI is just the newest name for machine learning.
3
Incorrect, because AI is the broader field and ML is a subset focused on learning patterns from data.
4
Incorrect, because ML is broader than AI and includes all intelligent systems.
27.
Which statement best distinguishes deep learning from machine learning in the study guide?
1
Deep learning refers to any kind of human judgment used to label training data.
2
Deep learning is a non-learning system that relies on hard-coded rules.
3
Deep learning is a type of machine learning that uses multi-layered neural networks.
4
Deep learning is another term for foundation models only.
28.
A model is pretrained on massive broad data and later adapted to many downstream tasks. According to the study guide, this is best described as:
1
a traditional expert system
2
a digital platform bottleneck
3
a foundation model
4
a pure prediction market
29.
Which statement best captures the relationship between foundation models and LLMs?
1
Foundation models are a subtype of LLMs used only for text generation.
2
LLMs and foundation models are unrelated categories.
3
LLMs are one subtype of foundation models.
4
Foundation models are older systems that exclude language tasks.
30.
A student says, "Emergence means one model architecture can be used across many domains." What is the best correction?
1
Correct, because emergence and homogenization mean the same thing.
2
Partly correct, because emergence refers to standardized training data.
3
Incorrect, because that is homogenization; emergence refers to capabilities appearing that were not explicitly coded.
4
Incorrect, because emergence refers only to lower hallucination rates.
31.
Which example best illustrates emergence?
1
A single model architecture is reused for law, medicine, coding, and education.
2
A company collects cleaner labeled data for model evaluation.
3
A model displays useful capabilities that were not directly programmed into it.
4
A hospital replaces human labels with objective physical measurements.
32.
Which statement best reflects the study guide's view of predictive AI versus generative AI?
1
The difference is always determined only by model architecture.
2
Predictive AI uses data, while generative AI does not.
3
The distinction can depend on how humans use the system, not just on the model itself.
4
Generative AI is always foundation-model based, while predictive AI never is.
33.
Why is ground truth so central to predictive AI?
1
Because it replaces the need for evaluation once a model is deployed.
2
Because larger models no longer need labels if they have enough parameters.
3
Because it provides the benchmark labels used to train and validate model performance.
4
Because it guarantees that human bias is removed from all datasets.
34.
In medicine, why can using expert opinion as a substitute for ground truth be risky?
1
Because expert opinion is always random and unusable.
2
Because expert opinion makes models too creative.
3
Because the model may learn to reproduce human limitations or bias rather than an ideal standard of judgment.
4
Because expert opinion automatically prevents hallucinations.
35.
Which managerial question best reflects the study guide's advice to "peel back the layers" of AI performance claims?
1
"How many users does the product have right now?"
2
"Is the interface more attractive than competing tools?"
3
"What exactly is being used as ground truth, and does it match the ideal decision standard?"
4
"Can the model be deployed without any human oversight?"
파트5
36.
A task has high-quality ground truth, the underlying process is predictable, and the cost of error is low. According to the study guide, what is the strongest recommendation?
1
Full automation with predictive AI is often appropriate.
2
Avoid using AI because humans always outperform machines in low-error settings.
3
Use augmentation only, because full automation is never recommended.
4
Use generative AI only, because predictive AI is too rigid.
37.
Which statement best reflects the study guide's view of augmentation?
1
Augmentation always solves the weaknesses of automation.
2
Augmentation means removing human judgment from the final decision.
3
Augmentation can help with nuance and accountability, but it may also raise decision costs and fail when humans resist or override AI poorly.
4
Augmentation is only useful when ground truth is perfect.
38.
A manager says, "If the cost of error is high, we should still automate because AI is more consistent than people." Which response best fits the study guide?
1
Correct, because consistency matters more than the stakes of the task.
2
Correct, because high error cost mainly matters for generative AI, not predictive AI.
3
Incorrect, because high error cost is a reason to be cautious about full automation, especially when judgment and accountability are important.
4
Incorrect, but only because AI should never be used in important tasks.
39.
Which task best fits the "No Regrets" zone in the Anand & Wu framework?
1
Setting corporate strategy during a crisis
2
Making disciplinary decisions about employees
3
Screening resumes or summarizing standard documents
4
Negotiating a highly customized acquisition deal
40.
Which task best fits the "Creative Catalyst" zone?
1
Writing a first draft of ad copy or outlining a sales script
2
Final approval of a high-value legal contract
3
Diagnosing rare cancers using uncertain labels
4
Making layoffs during a reorganization
41.
Which task best fits the "Quality Control" zone?
1
Drafting production code or a high-value contract where mistakes are costly
2
Brainstorming campaign slogans for a low-risk test
3
Summarizing meeting notes for internal convenience
4
Choosing a movie recommendation for a user
42.
Which statement best explains why AI productivity gains may fail to improve the bottom line?
1
Because AI can improve output quality only in tacit-knowledge tasks
2
Because productivity gains automatically disappear when adoption grows
3
Because firms may save labor time but fail to redesign workflows or redeploy that capacity into higher-value work
4
Because bottom-line gains come only from firing workers immediately
43.
Which statement best reflects the study guide's view of GenAI governance?
1
Governance is optional as long as employees find the tools useful.
2
Governance mainly matters for future regulation, not for current strategy.
3
Governance is a strategic priority, but it is hard because GenAI use is widespread and difficult to audit, especially on personal devices.
4
Governance is easy if a company bans all public AI tools.
44.
Which comparison between Centaurs, Cyborgs, and Self-Automators is correct?
1
Centaurs give both the what and how to AI, while Self-Automators selectively use AI for sub-tasks.
2
Cyborgs avoid iterative collaboration with AI, while Centaurs rely on deep back-and-forth.
3
Self-Automators develop the strongest domain expertise because they maximize efficiency.
4
Centaurs keep control of both what and how while using AI selectively, Cyborgs shape the how through iterative collaboration, and Self-Automators hand over both what and how to AI.
파트6
45.
A buyer wants a platform that mainly connects them with freelancers, while the buyer still evaluates the final deliverable and manages the project. Which Human Cloud model best fits this case?
1
Facilitator
2
Arbitrator
3
Aggregator
4
Governor
46.
A platform runs a contest in which many suppliers submit solutions, and the buyer selects the best one. Which model is this?
1
Facilitator
2
Arbitrator
3
Aggregator
4
Governor
47.
A platform collects many small standardized inputs and combines them into one output using rules or filters specified by the buyer. Which model best fits this case?
1
Facilitator
2
Arbitrator
3
Aggregator
4
Governor
48.
A platform certifies supplier quality and governs the project so that buyers can trust the platform rather than each individual supplier. Which model is this?
1
Facilitator
2
Arbitrator
3
Aggregator
4
Governor
49.
Which statement best distinguishes Facilitator from Governor?
1
Facilitator and Governor both leave all quality control to the buyer.
2
Facilitator is mainly for microtasks, while Governor is only for contests.
3
Facilitator mainly connects market participants, while Governor adds stronger platform control over project execution and quality assurance.
4
Governor removes the need for any supplier evaluation or platform operations.
50.
Why is circumvention such an important challenge for Facilitator platforms?
1
Because suppliers in facilitator models are usually banned from talking to buyers.
2
Because the platform owns all project outputs and must transfer them manually.
3
Because buyers and freelancers may move their relationship off-platform to avoid platform fees once they find each other.
4
Because the platform guarantees all project outcomes and becomes legally responsible for every error.
51.
Which condition most strongly supports moving from a Facilitator model toward a Governor model?
1
Tasks are highly ambiguous, tacit, and impossible to specify.
2
Outcomes are poorly defined, making algorithmic oversight difficult.
3
Work outcomes are well specified and tasks are modular enough for algorithmic management to coordinate execution more tightly.
4
Buyers want less service and more freedom to manage everything themselves.
52.
What is the best reason larger clients may push a platform toward managed services?
1
Larger clients usually prefer to inspect thousands of freelancers individually.
2
Larger clients want lower trust in the platform and more trust in unknown suppliers.
3
Larger clients often want more reliable quality, coordination, and service guarantees than a pure facilitator model can easily provide.
4
Larger clients mainly prefer competition models like Kaggle for every kind of work.
53.
According to the study guide, how can AI amplify Human Cloud model choices?
1
AI makes all four models collapse into a single universal structure.
2
AI matters only for pricing, not for governance or task design.
3
Predictive AI can improve matching precision, and GenAI can improve task specification, making some forms of tighter platform governance more feasible.
4
AI eliminates the need for buyers, because the platform can always complete the work itself.
파트7
54.
A group solves a problem better than any one member could alone. According to the study guide, this is best described as:
1
Collective Intelligence
2
Generativity
3
Modularity
4
Bottleneck Control
55.
A student says, "Collective intelligence just means the smartest person in the room leads everyone else." Which response best matches the study guide?
1
Correct, because collective intelligence mainly depends on the highest-IQ member.
2
Correct, because hierarchy is always the most intelligent group form.
3
Incorrect, because group performance can depend on interaction quality and shared contribution, not just one expert's ability.
4
Incorrect, but only in market-based decision systems.
56.
In small-group tasks with measurable outcomes, what concept does the study guide use to describe group performance?
1
Network Effect
2
Ground Truth
3
C-factor
4
Platform Fit
57.
For small-group tasks involving interaction, which factor is most strongly associated with higher C-factor according to the study guide?
1
The authority of the formal leader
2
The average IQ of the group
3
Members' social perceptiveness and more equal participation
4
The size of financial rewards
58.
Which statement best reflects the study guide's idea that "diversity often trumps ability"?
1
Ability no longer matters at all if the crowd is large enough.
2
Diversity matters only in democratic voting systems.
3
Because knowledge is too widely distributed for one expert to master everything, diverse perspectives can sometimes outperform narrower expertise.
4
Diversity is mainly useful because it lowers wages and coordination costs.
59.
Which Supermind type is correctly matched with its decision mechanism?
1
Hierarchy - mutual agreement among trading partners
2
Market - voting by equal members
3
Democracy - informal consensus and shared norms
4
Community - decisions shaped by informal consensus or shared norms
60.
A stock market is used in the study guide as an example of which Supermind type?
1
Hierarchy
2
Market
3
Democracy
4
Community
61.
A student council election is the clearest example of which Supermind type?
1
Hierarchy
2
Market
3
Democracy
4
Community
62.
Which set best captures the three components of Collective Intelligence orchestration in the study guide?
Nature of the crowd, motivation to contribute, and aggregation mechanism
4
Diversity score, voting speed, and data storage quality
파트8
63.
A company is considering crowdsourcing a problem, but the crowd has no special insight beyond what the firm's own employees already know. Which Sweet Spot factor is most clearly weak?
1
IP Protection
2
Willing Crowd
3
Knowledge for Generating Solutions
4
Decomposability
64.
A company believes the crowd may not be better at inventing solutions, but it could still judge which proposed solutions seem viable before production. Which Sweet Spot factor is strongest here?
1
Knowledge for Generating Solutions
2
Knowledge for Evaluating Solutions
3
IP Protection
4
Firm DNA
65.
Which statement best matches the study guide's view of the five Sweet Spot factors?
1
All five factors must always be fully present for any kind of crowdsourcing to work.
2
Only willing crowd matters; the other factors are secondary.
3
Generation knowledge and evaluation knowledge do not always both need to be present, but the other three factors are still important.
4
If firm DNA supports crowdsourcing, the five factors are no longer necessary.
66.
A firm wants to crowdsource a problem, but the problem cannot be separated from its internal proprietary workflow. Which Sweet Spot factor is the main obstacle?
1
Willing Crowd
2
Knowledge for Evaluating Solutions
3
Decomposability
4
Market Share
67.
Which scenario best illustrates a failure of IP Protection?
1
A crowd is highly motivated by glory and love rather than money.
2
A crowd can clearly judge whether a design will appeal to consumers.
3
A problem can be broken apart and posted externally with little dependence on internal operations.
4
A firm can only explain the problem by revealing sensitive strategic information it does not want to leak.
68.
Which statement about a "willing crowd" is most consistent with the study guide?
1
Contributors participate only for money; other motives are not durable enough.
2
A willing crowd matters only after production, not during idea generation or evaluation.
3
A crowd may be motivated by money, glory, or love, depending on the context and platform.
4
Willingness matters only when the problem involves no expertise at all.
69.
A student says, "If a crowd can generate good ideas, it can always evaluate them well too." Which response best matches the study guide?
1
Correct, because generation and evaluation are effectively the same capability.
2
Correct, because crowdsourcing works only when the same crowd does both.
3
Incorrect, because generating solutions and evaluating solutions are different forms of knowledge and may not be equally strong in the same crowd.
4
Incorrect, but only for pro-social innovation problems.
70.
Which example best shows that a problem may be suitable for crowds evaluating solutions even if crowds are not the main source of solutions?
1
A platform asks outsiders to vote on which design is most desirable before production.
2
A company hides all information and asks the crowd to guess the strategy.
3
A platform uses only employees to review internal proposals.
4
A crowd is invited only after the product is already launched.
71.
Which statement best captures why firm DNA matters in the crowdsourcing decision?
1
Firm DNA replaces the need for decomposability and IP protection.
2
If the Sweet Spot factors fit, organizational beliefs no longer matter.
3
Even when a problem is structurally suitable for crowdsourcing, a firm may still resist it if its culture strongly favors internal R&D and internal control.
4
Firm DNA matters only for platform pricing, not for innovation choices.
72.
Which statement best reflects the role of firm DNA in relation to the Sweet Spot framework?
1
Firm DNA is one of the five Sweet Spot factors and is always assessed first.
2
Firm DNA matters only when the crowd is unwilling to contribute.
3
Firm DNA and the Sweet Spot framework describe exactly the same idea from different angles.
4
Firm DNA is separate from the five-factor framework, but it can still influence whether a firm chooses to crowdsource.
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